CRM (Customer Relationship Management) is not about software. CRM is about handling your customers in the best way possible ensuring a win-win situation for you and for them. Over the last 15 years the term CRM has become synonymous with technical solutions and applications and indeed some solutions can aid you to ensure that you are more often than not in a win-win situation with your customers. However, it should be noted that many CRM implementations fail and this is due to the following reasons:

	Unrealistic expectations of what a CRM solution can deliver
	Poor user adoption
	Focus on technology and not on business issues
	Lack of definable targets to assess the success or otherwise of a CRM implementation

We here at Goldcrest Solutions have many years experience implementing CRM solutions and know that when correctly deployed they can befunctionally rich and easy to use. A correctly deployed Microsoft Dynamics CRM solution can provide management in the following areas:

More specifically our experience is that the business will feel the benefit of implementing CRM in the following ways:

	Easy access to customer details via a central repository of all customer details
	A methodical and structured way to engage with customers so limiting customer dissatisfaction and speeding up the processing of orders, queries and complaints
	Automated marketing and campaign management to drive revenue
	Business Intelligence to assess who your best customers are
	Happier employees as dealing with repetitive and onerous tasks will be automated

This inevitably leads to increased profitability and lower overheads.

Microsoft Dynamics CRM is the CRM solution of choice for many small and large organisations around the world and has the following key advantages:

	Over 7,500 customers, meaning new tools and enhancements are being developed every day
	Over 250,000 users
	Full suite of marketing, sales, and service
	Native Office experience to make using CRM as easy as using Microsoft Outlook or Word
	Web services architecture to provide an easy way to integrate to many other applications
	Fast, flexible,and affordable
	Available in 22 languages

Contact us for more information on how Goldcrest Solutions can help you implement, customise and support Microsoft Dynamics CRM.